Le Bijou has come a long way to become a world-famous brand.

But, of course, this wasn’t always the case. Le Bijou has been operating in the hospitality industry for over 10 years, but there are still little-known facts about its development. Let's discover the top 5 facts only a few know about:

1. Le Bijou started from a single Airbnb apartment
Alexander Hübner, the founder, conceptualized the idea as early as 2009. He became one of the first Airbnb hosts in Switzerland when he opened his high-end apartment in Zurich. His vision was to merge the privacy and exclusivity of an apartment with the service and quality standards of a luxury hotel.


2. No hospitality background but the ambition to deliver a new kind of service
Despite their lack of experience in the hospitality sector, the founders saw a market gap and created a solution. The apartment hotel concept significantly improves the five-star experience by delivering much more privacy than a hotel.

3. The origin of Le Bijou name
In 2011, Alexander needed a salesperson and was highly impressed with Madeleine's exceptional sales skills. As the result, she was the one who came up with the name “Le Bijou” while jogging around the Eiffel Tower with Alexander.

4. Le Bijou investors are entitled to a Moonshot Circle membership
Moonshot Circle gives you access to exclusive benefits like interest-free leverage capital of up to CHF 1 million, networking events, and perks from portfolio companies or partners. This might include free stays at Amēa Villas, The Chedi Andermatt, sports car and helicopter usage, and more.

5. Le Bijou’s strong desire to scale internationally
Currently, it covers Zurich, Geneva, Basel, Lucerne, Bern, and Zug. The goal is to grow carefully and preserve brand integrity. The focus lies on destinations like Paris, London, Hong Kong, and New York. You can suggest other options at https://lnkd.in/eRxMbidj.

Le Bijou has grown into a leading provider of high-performance real estate. Passion and principles have kept it on the right path all these years. Visit our website and learn more about how you can become part of the Le Bijou family.