Smart Home solutions sustainably increase the attractiveness of real estate, ensure capital security and high returns. They have to be the right ones, however. A study by the oldest Swiss think tank, the Swiss Gottlieb Duttweiler Institute, reveals what these are.
The age of digitization has encompassed building and living. The keyword is Smart Home. Residents control roller shutters and lighting, heating, door locks and coffee machines not by hand, but with mobile devices such as smartphones. Sounds good. But the question investors are asking themselves is: Is smart home just a trend that will pass in a few years’ time? Or do the smart solutions have the potential to sustainably increase the value of real estate and ensure capital security?
New Bitkom study: One in five would pay more rent
A new study by the German digital association Bitkom provides an initial indication. Accordingly, one in five respondents would already pay more rent for smart home solutions. Particularly popular: Smart lamps, video surveillance and language assistants. “We are currently experiencing the breakthrough of the Smart Home and the triumphal march of language assistants”, Bitkom President Achim Berg is convinced. “The smart home spreads according to the snowball effect: what works well for one of them will soon find its way to friends and acquaintances.”
Networked comfort services as important as the property itself
A study titled Smart Home 2030 by the oldest Swiss think tank, the Gottlieb Duttweiler Institute in Rüschlikon, also shows how important the topic of Smart Home is for future real estate attractiveness. The experts are convinced that digital services will become increasingly important in the future if the focus is currently on automated infrastructures – for example for heating and lighting. Intelligent coffee machines, for example, can trigger an order on the Internet when the stock of capsules is running out.
“The more services are handled around the house over the net, the more attractive the intelligent home becomes for the users”, prescribe the study authors. “Networked comfort services around the property will once play just as important a role in the decision-making processes of building owners and tenants as the property itself”. The decisive factor here is that networking between companies in different industries must be invisible to the end user. Tenants do not want countless apps, but a central all-rounder platform.
Future-proof: Le Bijou focuses on convenience through networked services
Le Bijou has chosen a trend-setting path of networked services for higher real estate attractiveness. The company equips its luxury apartments with an in-house virtual butler named James, who communicates with the tenants via loudspeakers – optionally also via smartphone and tablet. James can’t just dim the lights or turn up the heat on demand. He also reserves a table in the restaurant, calls a shuttle service or takes care of a security service. Networked comfort services, which noticeably increase the attractiveness of the apartment and make your stay a personalized experience. And tenants like to pay higher prices for this.
Photos of selected Le Bijou Apartments: